We know how busy you are, how you juggle, multi task and move from one ‘to do’ list to another. Life is hectic, and if you’re a DO Practice Manager you’re often balancing your people skills with driving sales targets. It’s challenging, because whilst it’s satisfying helping people to improve the quality of their lives through better vision (What’s not to love about that?) you’re also training your staff, managing the shop floor and overseeing customer service, ensuring that everyone leaves happy.
So how can you improve your work life balance and practice profitability at the same time? Try these 5 simple steps.
Step 1 – Take control of your time
The first step is to understand how you are spending your time right now. Evaluate your workload into 3 groups, high value work, Good work and Low Value Work
High Value Work is work that you love to do, that you’re great at. It is work that delivers the biggest results.
Good Work is work that you enjoy. It delivers good results but it’s often repetitive and something someone else could do.
Low Value Work doesn’t excite you at all. It doesn’t deliver great results and it lowers your energy levels – stop doing it or give it to someone else.
Once you’ve understood where your time goes set some goals.
Step 2 – set some SMART goals
Set goals that are Specific, Measurable, Achievable, Results focused and Time bound. Write them down, look at them daily, stay focused. That way you’ll get real clarity on what you can achieve and by when.
Step 3 Delegate and outsource
Work out what your strengths are. Understand your unique strengths and the biggest value you create in your practice, then work out how you can spend more time doing that work. Sometimes we feel we’re the only people who can get the job done, so we hold onto tasks that we don’t enjoy and they take us away from the things we do best.
Step 4 Prioritise
If you have 20 things on your To-Do list each day, you’re not prioritising. When you have a never-ending To-Do list and a bulging inbox your workload will continually stretch, leading to overwhelm and a loss of clarity and focus. If you are super busy, the key to time management is a focus and prioritisation around the activities that will help you reach your goals. A simple time management strategy is to set a maximum of five things you want to achieve each day. Those are your priorities.
Step 5 Take time for yourself
Avoid burnout, for some, it is a badge of honour to work harder and longer hours to get as many things done as possible. If you do this consistently, you could be in danger of burnout.
By making the maximum use of your time and focusing on the high value activities you will achieve your goals, you will have more time to spend on yourself and with the people that matter.
Give yourself permission to take some time out of your business, short breaks – a walk in the fresh air at lunchtime and longer breaks like holidays are important. If we don’t allow time for recovery we will be less effective, guaranteed. Recharge and come back stronger, making your practice more profitable than it’s ever been.